Responsible for Incuna’s strategic and commercial direction, Peter has over 15 years' experience in the pharmaceutical and healthcare industries. Part of the founding team of Doctors.net.uk, Europe's largest medical community, Peter was responsible for developing the monetisation strategy and commercial success of the company. Peter has a unique mix of entrepreneurialism, creativity and proven commercial acumen.

Rupert joined Incuna after a successful career first at AstraZeneca and more recently at Doctors.net.uk, where he was part of the team responsible for Doctors.net.uk’s commercial success. Now responsible for developing major client relationships at Incuna, Rupert brings a wealth of digital knowledge and experience working with UK, European, and global pharmaceutical companies to the team.

Working across a wide range of sectors, Cyan has designed, developed and implemented web-based solutions for some of Europe’s leading companies. An expert at understanding clients’ digital requirements, Cyan identifies and implements solutions that meet with the clients’ objectives.

Cassie has extensive experience in the international healthcare and pharmaceutical sectors, where she successfully devised and integrated digital strategies into the traditional marketing mix. Cassie is now responsible for Incuna's expansion into the Asia region.

Responsible for overseeing development at Incuna, Max has over 10 years' experience of developing technical solutions across a wide range of platforms. After graduating from King's College London with a joint degree in Maths and Computer Science, he quickly developed an excellent reputation throughout the industry for delivering innovative bespoke solutions.

Developing for the web since its infancy, James has consistently delivered creative, cutting-edge solutions for e-commerce stores, cult blogs, social networks and next-generation web applications.

Specialising in the latest technologies and social media, James has built a reputation for being at the forefront of web development. He has spoken at numerous events, been described by a national newspaper as an "internet expert", published a book and created one of the World's top 500 blogs.

Annika has 7 years experience of working in the pharmaceutical and healthcare sectors. Before joining the Incuna team, Annika was responsible for the successful delivery of over 100 eMarketing campaigns at Doctors.net.uk. Annika has a clear understanding of all aspects of the regulatory and approval processes and has an excellent track record for delivering campaigns on time and to budget.

Matthew has been passionate about digital design from its earliest days. He has more than 10 years of creative and design experience and has worked in the automobile, finance, and mobile industries. Matthew is responsible for shaping Incuna's entire creative output, from web apps to traditional print campaigns.

Background in Public Relations and Marketing. Specialising in client support and communications.